Press kit

Fact sheet

What it is: A cereal bag with a crumb catcher. A slotted heat seal about an inch above the bottom seal lets crumbs and sugar dust fall into a small compartment, so the last bowl pours clean. Tear the corner to pour the crumbs out on purpose.
Patent: US 9,221,584 B2, “Cereal bag with crumb collector.” Filed June 2, 2014; granted December 29, 2015; term runs to June 2, 2034. Google Patents.
Inventor: Vadim Kleyner, entrepreneur and inventor, CEO of Smartland.
Based in: Cleveland, Ohio.
The campaign: People vote at nomorecrumbs.org for the cereal that should get the crumb catcher first. No cereal company makes it yet.
The background: The story, 2014 to today. For packaging and licensing details, see the manufacturers page.